A late night conversation in Berlin between veteran filmmakers Robert Grant, Denis Lyons and Brad Richards sowed the seeds for music video production company Twisted Reel, whose website (www.twistedreel.com) is launching next week.
The three hit upon a real struggle facing artists trying to reach their audience in today’s saturated digital landscape. With nearly 46% of all on-demand streaming happening on Youtube, it’s now by far the world’s most popular music platform.
We’re also in an age when social media, for better or worse, has become an essential part of a musician’s path to success.
We’re also in an age when social media, for better or worse, has become an essential part of a musician’s path to success. The demand that creates for a steady supply of sharable video content means cash and time stretched artists are feeling the pressure to produce some, a process that can quickly become stressful and expensive.
In their collective decades as filmmakers, the Twisted Reel team had seen first hand the boost a great music video can give an artist’s career. They’d also developed a devastatingly efficient way of working. Co-founder Robert Grant explains: ‘by being resourceful we could do much more with less, with all that time saved going into making our films really visual and creative.’
The end game is to grow Twisted Reel into a community that links filmmakers with artists
Crucially they’d also amassed a huge, varied network of production talent, meaning they could offer tailored video packages with sliding price points. The end game is to grow Twisted Reel into a community that links filmmakers with artists, hopefully ushering in a golden age of mutually satisfying creative collaboration.
song slam, featuring some of Berlin’s finest indie talent
We think that’s something worth celebrating, which is why we’re sponsoring their launch party at Friedrichshain’s Home Bar on December 9th. There’ll be a song slam, featuring some of Berlin’s finest indie talent including Rachel Glassberg +/- The Disasters, Drunk at Your Wedding, Mike Featherstone, Fyers, Nik & The Mojos and David Gaffney.