Here are 10 fail-safe ways to increase / engage with your fanbase by pulling from fans that you already know and have who trust and like you!
1. Get serious about your newsletter.
Use Fanbridge.com or ReverbNation.com and send your newsletter one time per month. Track your effectiveness by monitoring your open rates.
2. Mine your inbox and outbox for names and addresses to add.
Ask all of your friends if it’s OK to add them to your list, otherwise you might be considered a spammer.
3. Bring a clipboard to each and every live appearance.
Invite people onto your mailing list with a raffle or giveaway from stage, and collect e-mail addresses. During your performance, hold the CD up on stage and than give it away, you’ve just inserted a full commercial into your set without feeling “salesy” and you’ve excited one of your fans by giving them a gift.
4. Include a special offer on your home page with a free exclusive MP3 or video.
Use the Reverbnation Fan Collector or Free Download widgets to deliver it.
TIP: Make sure this download is not available anywhere. Not streaming on your Facebook page. Only on your website.
And of course it can also be available for purchase on your CD, but make sure that no one can get it anywhere else online. This will motivate people to sign up to your mailing list!
5. Follow 25 new people a week on Twitter.
6. Send out e-mails to your most engaged fans on Facebook and ask if you can have their e-mail addresses for your newsletter. This is a bit arduous but the results will pay off.
7. Do the same with Twitter.
8. Start a blog and start sharing photos and stories and thoughts.
Note: you can also use Instagram to take pictures from your iPhone or Android phone, which can then be shared through Facebook and Twitter.
9. Start a podcast or a vodcast and interview other artists with big followings. Ask them to share your podcast with their fans and followers. It doesn’t have to be a big production. It can be a small, informal video at YouTube. Click here to see mine. http://www.youtube.com/arielpublicity
10. Ask your fans to review your music at CD Baby, iTunes, and Amazon.
Post by Ariel Hyatt