There’s plenty to be said for the Do It Yourself approach to making music. Eschew the labels, take control of your own marketing and booking, then distribute your music online. It’s an ideal approach, but not as easy as it sounds.
Berlin based collective A Headful Of Bees have bandied around a different approach. The collective is made up of writers, musicians and other artists.
This week they are pooling their energies around singer/songwriter Eric Eckhart and his latest album, in an approach dubbed Do It Together.
The concept came together when Eckhart and other Beeheaders were speaking at different conferences over the last few years.
“All these great ideas were floating around but no one was really doing them,” says Eckhart. “There are really so few people who are doing it well, or successfully, and even fewer people who are doing all of them. So I thought it would be really cool to take all of these ideas that no one really seemed to be doing and do something.