indieBerlin talks to Alabama Blonde – Australian fashion designer now in Berlin

Alabama Blonde, fashion designer out of Australia, has long been making waves with her riveting looks and dark images – she’s popped over to Berlin and we had a word…

indieberlin: Alabama, tell us a little bit about yourself.

Alabama: Hello. I am Alabama Blonde. I am an Australian fashion designer from Melbourne. I am inspired by punk music, Siouxsie Sioux, identity, the human experience and texture.

indieberlin: What triggered your passion for fashion?

Alabama: I think as someone who has struggled with my own identity and beauty at many points in my life, I found fashion to be an outlet that my friends and I used to identify with and express ourselves.

Heart break, death, the human experience

indieberlin: What are your sources for inspiration generally, and/or for your new collection specifically?

Alabama: Punk music/culture, Siouxsie Sioux, identity, heart break, death, the human experience + texture… Having things fall apart/break apart & being put back together

indieberlin: How would you describe your unique style?

Alabama: I dress how I feel… I don’t over think it too much. I like black, I like texture, I like skin and body parts

It started with the phrase ‘you cannot destroy me | i destroy me’

indieberlin: How would you describe your new collection?

Alabama: As a scream. All the pieces of my broken heart being put back together because of the inspiration and support I have from my family and friends. The work of my friend Shezaana Sadikeen @loser_art. It started with the phrase ‘you cannot destroy me | i destroy me’… This collection is about ownership. The bondage trenches are like cocoons you can strap yourself into. It’s about feeling safe + empowered.

The leather fringing falls like a weeping veil from cuff to cuff

indieberlin: Which would you say is the best piece in your current collection?

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Alabama: I don’t think there’s a best piece… But in terms of the pieces I am most proud of I would say the leather fringed biker. The leather fringing is floor length – and falls like a weeping veil from cuff to cuff

indieberlin: Do you work nationally or internationally? And if internationally, what difficulties do you find exist for doing that?

Alabama: Internationally. Just the distance is hard. I like to be immersed in my work – and Australia is very far from places like Berlin, where I find myself travelling to frequently for both work and inspiration

I am generally shooting back to back in between walking the streets, inhaling in inspiration and getting tattooed

indieberlin: How do you find the experience of working as a fashion designer in Berlin – in terms of it being a centre of creativity, in terms of the emerging artists and fashion designers?

Alabama: Overtime I come here people are amazingly open to creating and collaborating. Whenever I come here I am generally shooting back to back in between walking the streets, inhaling in inspiration and getting tattooed.

You deserve to feel good and unapologetically you

indieberlin: What advice would you give for fashion lovers?

Alabama: Don’t apologise.

indieberlin: What projects do you have planned for the future?

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Alabama: Continue to make garments, put on events and ultimately to be a voice of change in this crazy & often messed up world. I want to do my part in making world a better place. I want to make garments that encourage people to embrace themselves and feel empowered when they are wearing them. You deserve to feel good and unapologetically you.

Trends? I have zero idea. I am completely oblivious to trends.

indieberlin: How can people find you – online and in the real world?

Alabama: Real world – in Melbourne, Berlin or in Japan that the end of this year. My garments are stoked at Level Eight Berlin. Online world – find me on instagram @alabamablonde or via my website www.alabamablonde.com

Indieberlin: What trends do you currently see in the fashion industry?

Alabama: I have zero idea. I am completely oblivious to trends.

indieBerlin: How do you stay up to date with fashion?

Alabama: I don’t… I try to stay up to date with myself, what going on in the world and what is inspiring me personally.

Image Credits:
Image 1 + 2
Sam Wong Photography

Image 3 + 4
Harmony Nicholas Photography

Noel Maurice is one of the founders of indieberlin. Originally from the UK via a childhood in Johannesburg, he has been resident in Berlin since 1991. Describing himself as a ‘recovering musician’, he is the author of The Berlin Diaires, a trilogy detailing the East Berlin art and squat scene of the early 90s, available on Amazon and through this site.

Noel Maurice is one of the founders of indieberlin. Originally from the UK via a childhood in Johannesburg, he has been resident in Berlin since 1991. Describing himself as a 'recovering musician', he is the author of The Berlin Diaires, a trilogy detailing the East Berlin art and squat scene of the early 90s, available on Amazon and through this site.

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