Artist Support

Guest Post by Cari Cole, NY Music and Vocal Coach Extraordinaire

There are a variety of reasons musicians fail. Some lack real talent or work ethic. Some suffer from bad timing – like starting up a hair metal band just as grunge began to take over in the early 90s. Other artists lack motivation or let their fears win. This is definitely an abbreviated list but you can see a common thread here if you look closely.

10 Fail-Safe Ways to Increase/ Engage With Your Fan base

Here are 10 fail-safe ways to increase / engage with your fanbase by pulling from fans that you already know and have who trust and like you!

1. Get serious about your newsletter.

Use Fanbridge.com or ReverbNation.com and send your newsletter one time per month. Track your effectiveness by monitoring your open rates.

2. Mine your inbox and outbox for names and addresses to add.

Ask all of your friends if it’s OK to add them to your list, otherwise you might be considered a spammer.

3. Bring a clipboard to each and every live appearance.

Invite people onto your mailing list with a raffle or giveaway from stage, and collect e-mail addresses. During your performance, hold the CD up on stage and than give it away, you’ve just inserted a full commercial into your set without feeling “salesy” and you’ve excited one of your fans by giving them a gift.

4. Include a special offer on your home page with a free exclusive MP3 or video.

Use the Reverbnation Fan Collector or Free Download widgets to deliver it.

How to finance your music licensing efforts – guest post from Aaron Davison of howtolicenseyourmusic.com

As they say, it takes money to make money. The music licensing business is certainly no exception to this rule. Due to the nature of the way the business works, there is a considerable lag time between the time you license one of your tracks and the time you get paid. And of course before you can even begin to attempt to license your tracks you’ll need to have quality recordings, which takes money.

But don’t let this fact discourage you. If you’re resourceful, there are ways to get your tracks recorded for little or no upfront money of your own.

Ariel Hyatt guest post – Charting the Course: A Radio Promo Discussion Part 3

Welcome to the third of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Today we hear from Dave Cool, Director of Artist Relations at Bandzoogle!

1. Why should an artists try to get their songs on Radio?

Radio has proven itself to be a resilient medium for music discovery. Even in the age of social media and streaming music, many people still look to radio for music discovery and trusted radio hosts who curate their content.

The first of a series of regular guest posts from Aaron Davison, music licensing specialist

We’re very proud to be able to feature a new regular guest post by Berklee College of Music Alumnus and songwriter Aaron Davison from How To License Your Music.com. Aaron is extremely knowledgeable in the field of music licensing – an ever-increasingly important way to make money for independent musicians. Aaron has licensed his own music in a variety of tv shows, new media outlets, websites and more. Aaron has also helped dozens of other artists get their music placed in a variety of films and tv networks including, MTV, VHI, Oxygen Network, Fuse TV and the list goes on.

Ariel Hyatt guest post Nr. 2 – Charting the Course: A Radio Promo Discussion

Welcome to the second of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.
The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Last time we spoke with Kevin Breuner, the Director of Marketing of CD Baby.

Today we hear from Jesse Kirshbaum, the Founder & CEO of New Universal Entertainment (NUE) Agency, which is an international music boutique and also the Co-Founder of SoundCtrl, a music and technology convergence platform and community.

Ariel Hyatt guest post – Charting the Course: A Radio Promo Discussion

We’re very excited to be able to welcome legendary online PR guru Ariel Hyatt to indieberlin as a guest contributor. This is the first of a seven-part series of posts that Ariel did all about getting your music played on radio…without further ado:
Welcome to the first of our seven-part Cyber PR interview series ‘Charting the Course: A Radio Promo Discussion’. The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians. Today we hear from Kevin Breuner, a Grammy nominated artist, podcaster, and indie musician advocate. He resides in Portland, OR where he is the Director of Marketing for CD Baby (cdbaby.com). Oh, yeah, he also plays guitar in Smalltown Poets.

Youtube new Content ID makes it easier to make money from your songs

Youtube is more and more becoming the best place to show your music, win new fans and increase the amount of people you can reach. It’s always been theoretically possible to get paid for the songs you have up there, but now it’s a hundred times easier to track what you have up and see who’s sharing what with who!

Artist Support: check out our ideas – lasst uns wissen, was ihr denkt

Hi an alle Musiker, Künstler, Kreative, die ein Wahnsinns-Potenzial haben und tolle Sachen machen, aber es schwierig finden, diese großartige Kunst richtig zu vermarkten. Na? Genau, ist irgendwie schwer, der Welt immer eigens mitzuteilen, wie toll man ist, oder? Und deswegen helfen wir Euch!

Wir sind gerade dabei, in unserem Network unterschiedliche Workshops und verschiedene Marketing-Kits zu basteln.

Da wir schon einige Anfragen dazu bekommen haben, dachten wir, wir stellen mal unsere Vorschläge auf die Site und bitten euch, uns Euer Interesse kundzutun. Per Mail, Facebook, Twitter oder Brieftaube. Dann können wir Eure Prioritäten in den Vordergrund setzen.

Hallo to all the musicians, artists and general creatives that have great potential and do great things, but are finding it hard to market your art. Don’t worry, we know all too well how hard it can be, to have something brilliant under your belt and to try and get the world to know about it. Don’t you find? And it’s for exactly this reason that we’re here to help.

We’re right in the middle of the process of putting together a variety of workshops and a range of marketing kits for just this purpose.

Since we’ve already had a few requests for more information on this subject, we’re going to put our ideas on the site and aks you to let us know what you think about them. Via email, facebook, twitter or pigeon.
then we’ll put your priorities foremost.