Artist Support

indieberlin book review – Ariel Hyatt’s definitive marketing guide for musicians, Music Success in 9 Weeks

I’ll admit, I fess up, I come clean. I’ve had this book in my possession for a while now and I’ve become strangely reluctant to let everyone else in on this…for no good reason, but like Kreecher in the Rings films darkly muttering „My precious…“ while casting evil glances at the others who might wrest the gem from my hand.

Odd perhaps, but there you go.

Sklaven der Gema! Unite! Guest Post by Petr Pandula of Magnetic Music

Sehr geehrte Leser,

hier meine Meinung über die GEMA, mit der ich als Kulturschaffender auf Grund von gesetzlichen Grundlagen zu einer Koexistenz verdammt bin.
Vorweg möchte ich betonen: Geistiges Eigentum muß geschützt werden und Dritte, die dieses nutzen, sollen selbstverständlich dafür auch eine Lizenz bezahlen.
Ich bin mit der GEMA und anderen Verwertungsgesellschaften auf mehreren Ebenen zu einer Zwangsgemeinschaft verdammt und habe mir daher gut 30 Jahre lang aus verschiedenen Perspektiven eine Meinung bilden können.
Einmal als Komponist und Arrangeur, der vieles geschaffen hat und daher auch der GEMA beigetreten ist. Leider aber für das, was meine Veranstalter für meine Konzerte bezahlt haben, fast nichts erhalten hat.
Dann als Verleger, der viele Werke in Verlag genommen, bei Funk und TV eingepflegt, live auf Tour geschickt, natürlich der GEMA gemeldet hat, aber auch dafür fast nichts ausbezahlt bekam.
Dann als Boss einer Plattenfirma, die mechanische Lizenzen zahlen muß und last but not least als örtlicher Konzertveranstalter, der eine GEMA Abgabe für eine öffentliche Aufführung leisten muß. Ich stand und stehe sowohl auf der Seite der Empfänger als auch der Einzahlenden und ich sehe das klare Mißverhältnis.

indieberlin classifieds / kleinanzeigen is now live…want to sell something? Find somebody? Buy things?

In the next logical step of wanting to be all indiethings to all indieberliners, we here at indieberlin snapped our fingers and said something akin to Aha!!

Again one quick logical skip and jump from there (we are after all in the land of undefeatable logic), took us to this moment, this moment when after shoving and whispering, “no you press it!” “No, you!” we took straws and then one of us tentativley crept forward and pressed the button that launched…..

the indieberlin classifieds.

Behold: This fully operational deathstar
(of classified ads)

For the musicians: You Aren’t Just Born With It – Guest Post from Cari Cole

Ah, the classic nature vs. nurture debate. Otherwise known as – “Do some people just “have it” and others don’t?” “Is everyone who “makes it” just born with superhuman vocal cords and movie-star looks?” First of all, you should know by now that not even movie stars have movie-star looks – there’s a lot of airbrushing, styling, and general disguising going on behind-the-scenes. And though some singers are gifted with perfect pitch, that’s not all it takes to make it today in music.

For musicians: Critical Mistakes That Can Destroy Your Music PR Campaign – Guest Post by Jon Ostrow of and

For any emerging brand (yes musicians, this means you), a music PR campaign is a great way to spark new conversations, build visibility within key markets, and grow your overall influence over a long-term. The problem is, your budget may be tied up in basic costs such as recording, production, touring, rent, food, etc.

Working with an established, professional publicity or marketing firm might be the ideal, as they will have a proven process and a network of strong media connections, but unless you have a few thousand dollars available in your budget, you may need to design your own publicity campaign.

Social Gaming – The new frontier for aspiring bands?

Bit of a strange one, this. Now generally, my position in indieberlin entails various escapades (or quests, as I prefer to call them); seeing a band, getting inappropriately drunk and forming whatever I can remember into semi-coherent pieces of prose. I tentatively dip my toes into the ‘Artist Support’ section of indieberlin on warrant of having potentially useful information for my musically-inclined kin out there.

Cari Cole Guest Post – Feng Shui Your Music Career

As some of you may have seen on my Facebook lately, I’ve been diggin this super simple, easy-to-understand Feng Shui book lately called Move Your Stuff, Change Your Life by Karen Rauch Carter. It’s no secret that the environment you’re in can affect your mood (if you’ve ever been in a rehearsal room where people have been smoking and generally trashing the place and you have to sing, you know what I’m talking about!). It’s up to you to create a safe haven for your creativity and music career. Here are some tips I’ve gleaned for using Feng Shui to help your music!

Ariel Hyatt Guest Post – Bandcamp and why every band should use it

Distribution of music has opened up from being controlled by record labels’ to now being practically free for all musicians.

Being your own record company is a reality for the DIY musician. You have to be able to market, record and distribute your music.

Luckily there are many sites and apps that allow you to propagate your finely tuned songs around the world in seconds. Soundcloud, Reverbnation, are all sites that work; however, BandCamp is the site that will present your music in a way that is visually appealing and also provide tools to build and analyze your fan base.

The First 30 Seconds of Your Track Just Got More Important

I guess you know the basics for the moment: That Twitter #music is a discovery platform not a streaming platform in that it lets users discover music through artist and others’ Tweets, listen to their music using Spotify or Rdio, watch their videos on YouTube or Vevo and buy songs via iTunes. You won’t actually listen to music within the Twitter app unless it’s the 30 second iTunes preview of the track, to listen to the full track you’ll have to click through to one of the platforms that Twitter #music integrates with.

Another guest post by music marketing expert and cool woman Ariel Hyatt – from her series “In Defense of 1000 True Fans”

Since I started my career in this business. I’ve always been working within the 1,000 True Fans model.
Here’s my story: In 1996, I was living in Boulder, CO and I had just started Ariel Publicity, my boutique PR firm.

Acoustic Junction and Zuba two local bands became my first clients. Both had been staples in Boulder for a couple of years, and both made fantastic livings touring and selling their independent releases from coast to coast. They did this with no label, no distribution, and no major marketing budgets: just a manager, a tour manager, and me.

I also represented The Toasters, Bim Skala Bim, The Slackers, and Skinnerbox, (and practically everyone touring during the third wave of Ska).

These artists and dozens like them all made full time livings from playing and touring. They had a core group of fans that supported them by seeing several shows a year, buying merch and buying albums.

Today, it feels revolutionary when we hear about bands that make a living based on their music.

Quit Bitching About The Music Business!

Another guest post from music licensing expert Aaron Davison of
Do you ever have the feeling that you’d like to move your music career forward but you’re not sure how? Like you know you have what it takes to “make it” If you could just figure out what the next “right” thing to do is. As I’ve said before, the music business doesn’t always have a clearly defined, well laid out path to follow for those aspiring to succeed in the industry. But there are plenty of examples that will point you in the right direction, if you know where to look.

Ariel Hyatt guest post – getting the best out of Twitter

Twitter offers one of the most widely used APIs (application platform interface) in the world, allowing other businesses to create apps that will heighten the experience of using the Twitter platform. Among these apps are games, tracking apps, picture apps, and also apps that will better your chances at engaging a larger pool of people.

There is an app out in the ether right now called Tweepi. It has been around for a little less than a year and is still evolving, but it has found a place as the Twitter janitor and also the Twitter stat machine.

Ariel Hyatt Guest Post: The #1 Reason Why Your Facebook Page Isn’t Growing (And 5 others too)

If you are anything like the majority of people, artists, authors, entrepreneurs and beyond who have built a Facebook fan page, then I’m sure you’ve noticed something…

Facebook makes it ALMOST impossible to make any sort of real growth happen.

A recent study reported by Mashable (from Napkin Labs), showed that on average only 6% of fans engage with a brand’s Facebook page:

On average, just 6% of fans engage with a brand’s Facebook Page via likes, comments, polls and other means, according to a study from Napkin Labs, a Facebook app developer that works with brands and agencies. Of those fans that did, the average engagement was the equivalent of less than one like over the course of the eight weeks the study was conducted.

There are several reasons for this.

Guest Post by Cari Cole, NY Music and Vocal Coach Extraordinaire

There are a variety of reasons musicians fail. Some lack real talent or work ethic. Some suffer from bad timing – like starting up a hair metal band just as grunge began to take over in the early 90s. Other artists lack motivation or let their fears win. This is definitely an abbreviated list but you can see a common thread here if you look closely.

10 Fail-Safe Ways to Increase/ Engage With Your Fan base

Here are 10 fail-safe ways to increase / engage with your fanbase by pulling from fans that you already know and have who trust and like you!

1. Get serious about your newsletter.

Use or and send your newsletter one time per month. Track your effectiveness by monitoring your open rates.

2. Mine your inbox and outbox for names and addresses to add.

Ask all of your friends if it’s OK to add them to your list, otherwise you might be considered a spammer.

3. Bring a clipboard to each and every live appearance.

Invite people onto your mailing list with a raffle or giveaway from stage, and collect e-mail addresses. During your performance, hold the CD up on stage and than give it away, you’ve just inserted a full commercial into your set without feeling “salesy” and you’ve excited one of your fans by giving them a gift.

4. Include a special offer on your home page with a free exclusive MP3 or video.

Use the Reverbnation Fan Collector or Free Download widgets to deliver it.