Gigmit - a new online portal to simplify the gig booking process
Article published on Sat May 18, 2013 by indieberlin.de
Gigmit.com is a portal that aims to make booking easier both for bands and promoters, with gigs posted on the site and musicians able to create a profile and apply directly through the site. To get more info go to their site and check it out. It's a cool idea and they're doing it well.>>follow the article
The First 30 Seconds of Your Track Just Got More Important
Article published on Sat May 18, 2013 by indieberlin.de
I guess you know the basics for the moment: That Twitter #music is a discovery platform not a streaming platform in that it lets users discover music through artist and others’ Tweets, listen to their music using Spotify or Rdio, watch their videos on YouTube or Vevo and buy songs via iTunes. You won’t actually listen to music within the Twitter app unless it’s the 30 second iTunes preview of the track, to listen to the full track you’ll have to click through to one of the platforms that Twitter #music integrates with.>>follow the article
For bands: How to create the Perfect Pitch by Ariel Hyatt and Laura Allen
Article published on Fri May 17, 2013 by indieberlin.de
As a musician knocking on doors, you've usually got less than half a minute to convince the other person to listen to you. Laura Allen says that actually it's more like 15 seconds. And here's how you do it....
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Another guest post by music marketing expert and cool woman Ariel Hyatt - from her series "In Defense of 1000 True Fans"
Article published on Wed May 1, 2013 by indieberlin.de
Since I started my career in this business. I’ve always been working within the 1,000 True Fans model.
Here’s my story: In 1996, I was living in Boulder, CO and I had just started Ariel Publicity, my boutique PR firm.
Acoustic Junction and Zuba two local bands became my first clients. Both had been staples in Boulder for a couple of years, and both made fantastic livings touring and selling their independent releases from coast to coast. They did this with no label, no distribution, and no major marketing budgets: just a manager, a tour manager, and me.
I also represented The Toasters, Bim Skala Bim, The Slackers, and Skinnerbox, (and practically everyone touring during the third wave of Ska).
These artists and dozens like them all made full time livings from playing and touring. They had a core group of fans that supported them by seeing several shows a year, buying merch and buying albums.
Today, it feels revolutionary when we hear about bands that make a living based on their music.>>follow the article
Quit Bitching About The Music Business!
Article published on Sun Apr 28, 2013 by indieberlin.de
Another guest post from music licensing expert Aaron Davison of howtolicenseyourmusic.com
Do you ever have the feeling that you’d like to move your music career forward but you’re not sure how? Like you know you have what it takes to “make it” If you could just figure out what the next “right” thing to do is. As I’ve said before, the music business doesn’t always have a clearly defined, well laid out path to follow for those aspiring to succeed in the industry. But there are plenty of examples that will point you in the right direction, if you know where to look.>>follow the article
Ariel Hyatt guest post - getting the best out of Twitter
Article published on Wed Apr 17, 2013 by indieberlin.de
Twitter offers one of the most widely used APIs (application platform interface) in the world, allowing other businesses to create apps that will heighten the experience of using the Twitter platform. Among these apps are games, tracking apps, picture apps, and also apps that will better your chances at engaging a larger pool of people.
There is an app out in the ether right now called Tweepi. It has been around for a little less than a year and is still evolving, but it has found a place as the Twitter janitor and also the Twitter stat machine.>>follow the article
Ariel Hyatt Guest Post: The #1 Reason Why Your Facebook Page Isn’t Growing (And 5 others too)
Article published on Wed Apr 3, 2013 by indieberlin.de
If you are anything like the majority of people, artists, authors, entrepreneurs and beyond who have built a Facebook fan page, then I’m sure you’ve noticed something…
Facebook makes it ALMOST impossible to make any sort of real growth happen.
A recent study reported by Mashable (from Napkin Labs), showed that on average only 6% of fans engage with a brand’s Facebook page:
On average, just 6% of fans engage with a brand’s Facebook Page via likes, comments, polls and other means, according to a study from Napkin Labs, a Facebook app developer that works with brands and agencies. Of those fans that did, the average engagement was the equivalent of less than one like over the course of the eight weeks the study was conducted.
There are several reasons for this.>>follow the article
Where To Submit Your Music to be licensed
Article published on Fri Mar 29, 2013 by indieberlin.de
Aaron Davison gives us a rundown on some ways to get started in music licensing, specifically - in this post - he tells us exactly where to go to do that.>>follow the article
Guest Post by Cari Cole, NY Music and Vocal Coach Extraordinaire
Article published on Thu Mar 28, 2013 by indieberlin.de
There are a variety of reasons musicians fail. Some lack real talent or work ethic. Some suffer from bad timing – like starting up a hair metal band just as grunge began to take over in the early 90s. Other artists lack motivation or let their fears win. This is definitely an abbreviated list but you can see a common thread here if you look closely.
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Five Reasons Your're Not Licensing More Music
Article published on Fri Mar 22, 2013 by indieberlin.de
If you aren't licensing as much of your music as you'd like or if you simply haven't been able to successfully license any of your music, then most likely one or more of the reasons below is why:>>follow the article
